Using Survey Incentives with SurveyMonkey to Improve Response Rates

SurveyMonkey is one of the most popular online survey tools, allowing users to create, distribute, and analyze surveys efficiently. Businesses, researchers, and organizations use SurveyMonkey to gather valuable feedback and data from their target audience. However, achieving high response rates can be challenging, which is crucial for the reliability and accuracy of the survey results. One effective strategy to boost response rates is offering survey incentives. This article explores the concept of survey incentives and how they can significantly improve response rates when used with SurveyMonkey.

What are Survey Incentives?

Survey incentives are rewards offered to respondents for completing a survey. They serve as a motivational tool to encourage participation and ensure a higher number of responses. There are different types of survey incentives, including:

  • Monetary Incentives: Cash, gift cards, or discounts.
  • Non-Monetary Incentives: Merchandise, exclusive content, or entry into a prize draw.
  • Pre-Paid Incentives: Incentives provided upfront, regardless of survey completion.
  • Promised Incentives: Incentives given after the survey is completed.

Why Use Survey Incentives?

Using survey incentives offers several benefits:

  • Increased Response Rates: Incentives make respondents more likely to participate in the survey.
  • Improved Data Representation: Higher participation rates lead to a more representative sample of the target population.
  • Reduced Non-Response Bias: Incentives help mitigate the bias that occurs when certain groups are underrepresented due to low response rates.

Digital Rewards for SurveyMonkey: The Best Incentive

Digital rewards have emerged as the most effective form of survey incentives for several reasons:


Digital rewards, such as e-gift cards, can be delivered instantly via email. This eliminates the logistical challenges associated with physical rewards, such as shipping and handling, making it easier and faster for respondents to receive their incentives.


Digital rewards offer a wide range of options, from online retail gift cards to digital content subscriptions. This flexibility allows respondents to choose rewards that are most relevant and appealing to them, enhancing their motivation to participate.


Managing digital rewards is often more cost-effective than handling physical items. There are no shipping costs, and the process is automated, reducing administrative overhead. This efficiency allows organizations to offer more attractive incentives within their budget.

Global Reach

Digital rewards can be distributed to respondents anywhere in the world, making them ideal for international surveys. This global reach ensures that all participants, regardless of location, can receive their incentives without delay.

Benefits of Using a Tango Reward Link

A particularly effective digital reward is the Tango Reward Link, which offers several unique benefits:

Brand Selection

With a Tango Reward Link, respondents have the freedom to choose from a variety of popular brands. This level of choice increases the appeal of the incentive, as participants can select rewards that best suit their personal preferences.

International Availability

Tango Reward Link can be used in many countries, making them an excellent option for surveys with a global audience. This international compatibility ensures that all participants, regardless of their location, can access and utilize their rewards.

Easy Distribution

Tango Reward Link are simple to distribute via email or directly within the SurveyMonkey platform, thanks to appyReward. appyReward not only facilitates the distribution process but also provides Tango Reward Link in multiple countries, ensuring a seamless and efficient reward process for both the survey administrator and the respondents.

How to Use Survey Incentives with SurveyMonkey

Step-by-Step Guide:

  1. Create Your Survey: Log in to your SurveyMonkey account and create your survey, adding questions and customizing the design as needed.
  2. Select Incentive Options: SurveyMonkey offers several tools to manage incentives. You can integrate third-party reward platforms like appyReward, which can be seamlessly connected to your SurveyMonkey account to distribute digital gift cards automatically.

    For a detailed guide on how to add a survey reward in your SurveyMonkey survey, visit the appyReward
  3. Customize Your Invitation: Clearly communicate the details of the incentive in your survey invitation. Explain what the incentive is, how respondents can receive it, and any terms or conditions.
  4. Distribute the Survey: Send out your survey using your chosen collection method. Ensure that your invitation message highlights the incentive prominently.
  5. Track Responses: Monitor the response rate through SurveyMonkey’s analytics tools. Adjust your strategy if needed to ensure you’re meeting your target response rate.

Features and Tools in SurveyMonkey:

  • Email Reminders: Use email reminders to prompt participants who haven’t completed the survey.
  • Skip Logic and Branching: Customize the survey flow based on responses to keep participants engaged.
  • Automated Reward Distribution: Use integration with platforms like appyReward to automatically send out incentives once a survey is completed.

Best Practices for Using Survey Incentives

Timing and Frequency:

  • Offer Incentives Selectively: Use incentives for surveys where high response rates are critical.
  • Limit Frequency: Avoid overusing incentives to prevent respondents from expecting a reward every time.

Determining Incentive Value:

  • Consider Your Audience: Match the incentive value to the audience’s preferences and the length of the survey.
  • Budget Appropriately: Balance between an attractive incentive and your available budget.


  • Be Transparent: Clearly outline what the incentive is and how it will be delivered.
  • Set Expectations: Inform participants when and how they will receive their reward.

Case Studies

Improving Customer Feedback

A retail company used SurveyMonkey to gather feedback on a new product line. By offering a $10 gift card to the first 500 respondents, they saw a 40% increase in response rates compared to previous surveys without incentives. This higher participation provided valuable insights that helped refine the product.

Academic Research

A university research team conducted a study requiring diverse demographic participation. They offered entry into a prize draw for a high-value item, which resulted in a 50% improvement in response rates and a more representative sample, enhancing the study’s reliability.

Key Takeaways

Survey incentives are a powerful tool to improve response rates, ensure data accuracy, and reduce bias. Among the various types of incentives, digital rewards stand out due to their convenience, flexibility, cost-effectiveness, and global reach. By integrating incentives with SurveyMonkey, you can enhance the effectiveness of your surveys. Consider using digital rewards for your next SurveyMonkey project to achieve better participation and more reliable data.