Survey participation rates can be significantly boosted by offering attractive incentives. Gift cards are one of the most effective and popular rewards used to motivate both B2B and B2C respondents.
Increase Your Response Rate by Offering Incentives
Offering incentives is a proven strategy to increase your survey response rates. Digital gift cards can make a tremendous difference in participant engagement, leading to higher completion rates and more reliable data.
appyReward, a survey incentive management tool integrated with SurveyMonkey, simplifies the process of offering these incentives, ensuring a seamless experience for survey owners and participants alike. (visit the list of all appyReward’s integrations)
Guide to Choosing the Right Survey Incentive Value
Selecting the appropriate incentive value is crucial for maximizing the effectiveness of your survey rewards. Here are some tips to help you choose the right incentive value:
- Survey Completion Time:
- Longer Surveys: Lengthier surveys might necessitate offering more valuable incentives to motivate participants to finish them. If a survey takes 20 minutes or more, consider offering a more substantial gift card value to ensure respondents feel their time is valued.
- Survey Audience:
- Tailored Rewards: Various audiences might react more positively to different values and types of incentives. For example, business professionals might appreciate higher-value gift cards, while a general consumer audience might be equally motivated by lower-value but widely accepted cards like Amazon gift cards.
- Survey Complexity:
- Compensation for Effort: Surveys with higher complexity could be better incentivized with greater rewards to account for the extra effort involved. If your survey involves detailed responses or technical knowledge, a higher-value incentive can be a strong motivator.
- Survey Purpose:
- Critical Topics: Surveys addressing crucial or sensitive subjects may require more substantial incentives to encourage participation. For example, if the survey is about healthcare or financial decisions, offering a higher-value reward can encourage more thoughtful and engaged responses.
- Budget Constraints:
- Balance and Sustainability: Balance the value of incentives with your budget to ensure the sustainability of your survey program. It’s important to offer attractive rewards while maintaining a budget that allows for continuous survey efforts.
Types of Gift Cards: Brand Matters
The type of gift card you choose can have a significant impact on your survey participation rates. Most survey runners tend to use Amazon gift cards due to their widespread acceptance and popularity. However, it’s important to consider both the advantages and disadvantages of this approach:
Amazon Gift Cards:
- Advantages:
- Wide Acceptance: Amazon gift cards are widely accepted and can be used to purchase a vast array of products.
- High Perceived Value: Many recipients perceive Amazon gift cards as highly valuable, increasing their motivation to complete the survey.
- Disadvantages:
- Limited to Amazon: These gift cards can only be used on Amazon, which might not appeal to all participants.
- Currency and Country Restrictions: Amazon gift cards may have restrictions based on the recipient’s country and currency. For example, an Amazon gift card from the US cannot be added to the Amazon UK store; it must be an Amazon.co.uk gift card. Each Amazon region operates independently, so gift cards are restricted to the country-specific store.
Providing Choice to Participants: To maximize participation, it’s often better to let participants choose their preferred gift card brand. appyReward allows recipients to select their country, the local brand, and even split the value among different brands—all in their own currency. This flexibility ensures that participants receive a reward that they find truly valuable.
appyReward’s Catalog: appyReward offers a wide range of popular brands, Tango Reward Link, and Visa or Mastercard prepaid cards, providing ample choice to meet the diverse preferences of your survey participants. By leveraging appyReward’s extensive catalog, you can ensure that your incentives are well-received and effective in driving survey completion.
Leveraging appyReward for Effective Survey Incentives
With appyReward, you can instantly send digital rewards, seamlessly integrating them into the heart of your survey operations.
appyReward is designed to streamline the process of offering incentives, making it easier for you to manage and distribute rewards. Integrated with your survey platform, appyReward allows you to automatically send digital gift cards and other incentives to survey participants upon completion. This not only simplifies the process but also enhances the overall participant experience, leading to higher satisfaction and better response rates.
By following these tips and utilizing appyReward, you can effectively increase your survey participation rates and gather high-quality data from both B2B and B2C audiences.
Try appyReward for Free
Sign up now to test appyReward for free and see how easy it is to boost participant engagement and improve your survey results with our wide range of incentive options.
